Wunderman Archives, 1958-2010 and undated.

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Wunderman Archives, 1958-2010 and undated.

http://www.worldcat.org/oclc/756838440

The Wunderman Archives span the years 1958-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and videocassettes. Clients include Air France, American Express, Apple, Britannica Press, British Airways, CBS, Citibank, Ford, the Grolier Society, IBM, Jackson & Perkins, Jaguar, Lincoln-Mercury, and Microsoft. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8142958

Duke University Libraries, Duke University Library; Perkins Library

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